Golf as a business and pastime has seen a decline in interest over the past decade due to several factors. Losing the great Tiger Woods for several seasons with injury plummeted television ratings. Even with the emergence of talented up and coming stars like Rickie Fowler or Brooks Keopka golf has not been the same. The excitement of seeing Tiger Woods charge up the leaderboard on Sunday wearing his classic red polo had every golf fan glued to their sets.
We are certainly fortunate Tiger has recovered and is now back on the course winning major championships again. As a golf fan today not only do we have Tiger back we also enjoy some of the greats still playing the game like Phil Mickelson, Ernie Els, VJ Singh, and Stewart Cink.
Eventually the great ones will move on to the Senior tour, leaving us with an impressive group of young talented players to support and watch on weekends. These guys are good, athletic, some even have a fitness regiment as intense as an MMA fighter would. With that type of strength combined with today’s golf club technology players are driving the ball over 400 yards!
You may not know their names as there are typically over 100 golfers playing in a pro event, we tend to gravitate to those we know, the Dustin Johnson’s and Sergio Garcia’s of the tour. This will change over time as new names appear atop the leaderboards like Cam Champ (who drives it a mile) Nick Taylor and Max Homa.
Where does this leave the state of golf? Only time will tell at this point, the reality is it’s the business side of golf where the concern lies.
Golf courses have many challenges, weather primarily makes or breaks daily revenue potential. Rainy days are terrible for business, especially a 2 days downpour over the weekend when most want to golf. Considering most of us work all week the only time we have to golf is the weekend. Then are are seasonal challenges if you live in the north where golf is played from March until October.
New memberships are down, walk ups have declined, in some markets we are seeing courses close their doors because the business it’s just not sustainable. Golf products and services are taking a hit as well based on how competitive this industry is. Simply walk the annual PGA show floor there are twenty golf apps that do virtually the same thing, startup club manufacturers competing against the giants like Taylor Made and Mizuno. Numerous different golf tee manufacturers fighting for the same retail shelf space in local clubhouse pro-shops. No doubt all great products, however unknown to the average golfer unless they are fortunate enough to make it to the annual event.
For the unknown golf business with a product brand awareness is so vital to success. Sure you can post to social media about your products and services but are you really reaching your target demographic? Do you have over 1000 followers that can re-share your post to reach even more potential customers? Social engagement is a full time job and if you are not getting the traction you need we are here to help.
The mindset behind our business model is to provide a platform that allows golf businesses to showcase their wares. We are driven to grow the business of golf by creating brand awareness, connecting golfers with golf courses, products and services. Leverage our social networks and brand following the extend your reach. We are committed to marketing Golfie with targeted marketing campaigns to increase website traction, ultimately driving golfers to your listing. Join today!